Recently an artist impression was made by the famous Italian animation director Giuliano Garonzi and creative agency We Are Pi. The film represent Deloitte’s Online Business Innovation vision of the digital consumer.

The online customer is an octopus who wants products, service, interaction and mobility NOW. Deloitte OBI helps clients to create and protect their online business meeting these fast changing customer demands, by using a business model approach. In the digital world the binding factor between different parts of almost any organisation is data. That’s why we use integrated data driven strategies to help our clients to grow their business in the digital age. Online Business is data business and processing data and making data relevant is the core business of Deloitte.