Deloitte Online Business Innovation @ Emerce eDay

September 15th, 2011, Deloitte officially launches the Online Business Innovation service at Emerce eDay.

With a spectacular theme of Data At The Races, guests to the Online Business Innovation tent will be treated to a 1st class welcome. Because online business is data business, attendees will be invited to bet on competitive data via Twitter. Competitive data races and speakers will be presented throughout the day.

Australian based CEO of Deloitte Digital, Pete Williams, will attend eDay as a keynote speaker. Pete will talk about how companies can successfully transform into the digital age, followed by an open Q & A session in the Online Business Innovation tent.

Jim Stolze, TEDxAmsterdam’s director, will talk about the transition from a product economy to an attention economy and the rising importance of brand value.

Roel van Rijsewijk, director in Deloitte, and Joris van Heukelom, chairman of the IAB, will present the results of the biannual Online Adspend Study. The talk will provide data insights regarding the size, dynamism and growth within the online advertising market.

Dirk Versteeg from Adversitement, will discuss the famous “measuring is knowing” as well as the difference between measuring and learning from online data.

Matthias Kröner, FIDOR Bank CEO, will explain how organizations can innovate using the Internet.

Daan Witteveen, partner at Deloitte, will present the question of how emerging technology companies use business models to adapt to the rapidly changing world of today.

From the competitive Data At The Races experience to the speakers on the day, the focus of the Online Business Innovation tent will be the importance of data driven business model strategies as a foundation for success in today’s online world.