The client (a large telecom company) provides entertainment, interactive, and e-commerce services to consumers via television and Internet. The client offers pay television platforms, Internet operations, and instant messaging services and related technologies. Its television platforms provide various services, such as online games, shopping, banking, and on-demand information. For their portfolio of online services, the client requires assurance that the reported metrics are correct.
Because of the complexity and diversity of services, a flexible assurance service should be created to assess different kinds of metrics. Deloitte assists the client in building up an assurance service that fits and applies to the current client’s infrastructure.
Using Deloitte proprietary scripts and pixel serving technology, we have independently validated key metrics, such as impressions and clicks, around online advertising for a selection of ad campaigns and compared results to reports from their ad serving system.
Deloitte provides yearly assurance for the complete online portfolio that reported metrics are within industry standards.