A manufacturer chose to deploy a Direct 2 Consumer online business model for sales of their product that was regularly sold through resellers. Deloitte assisted in setting up the sales process redesign, create a website to assist the orders and integrate the ordering process with backoffice applications.
Because of the exclusiveness of the product, being a limited edition, current sales processes through different resellers were suboptimal and required heavy coordination. The client was faced with the challenge to determine an optimal sales process for the new product. The client perceived online as their best option to launch a pre-order campaign for the new product, which was centrally coordinated.
Deloitte assisted in setting up the sales process design and integrating a dynamic user experience in a centralized European content management system. Deloitte also integrated the site with a solid pre-ordering process and integrated with the client’s backoffice applications.
The product’s sales became a stunning success. After going live early morning, in the first day a quarter of the total stock was sold already, resulting in a turnover of more than 10 million euro’s.
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