Since 1985, Deloitte has been commissioning an annual holiday survey that measures expectations around the holiday season. The survey was conducted online by an independent research company between September 23 and October 10, 2010, with a sample of 12,418 consumers.
This paper discusses various remarkable outcomes of the survey, and relevant issues like the beginning of the retail recovery, accelerated adoption of connective technology, increased willingness to spend, increasingly complex consumer data and an interesting case for Wifi in the store.
1. Technical Connectivity: consumers are constantly connected to the internet through smart, portable, and highly usable devices, enabling:
2. Social Connectivity: consumers are constantly connected to their social networks, resulting in increasingly collaborative shopping experiences, in which customers are influenced by and influencers of their peers
3. Behavioral Connectivity: companies are gaining more detailed information about individuals, enabling more compelling consumer engagement through marketing and product / service offerings that are tightly linked to past patterns of behavior