Newspaper and magazine readership has been on the decline, and is projected to decline further. However, reading news online is an increasingly important internet activity. And while the tablet stimulates online media consumption, it is expected to create new revenue opportunities for traditional media. This paper mentions all possibilities publishers have, various interesting business models are discussed and talks about how the tablet can save the Dutch publishing industry.
1 Adapt to the device and medium
2. “Curated Content” is the key
3. Design Matters
4. Pick a niche
5. Innovative ads
6. Leverage industry best practices
7. Combining ads with sales
8. Embrace the cloud
9. Value pricing
10. Work with the middleman
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