Deloitte - Online business innovation » Addicted to connectivity: Perspectives on the global mobile consumer, 2011

Addicted to connectivity: Perspectives on the global mobile consumer, 2011

Global survey

Usage of mobile devices is getting more specific, sophisticated and complex, making it the perfect moment to launch a comprehensive survey of mobile usage around the globe. This paper presents a survey executed among 30,454 users of mobile telephony in 15 countries across five continents. The scope ranges from quantifying ownership of multiple devices to ranking the most popular mobile internet applications. A focus on forthcoming revenue streams, such as next generation mobile broadband services, mobile advertising and embedded mobile is included.

The smartphone era

Next generation mobile data: identifying a price worth paying for
Don’t call time on the text message – text versus e-mail versus social network
Wi-Fi and cellular mobile: the start of a beautiful friendship
Mobile advertising’s year is soon to come

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